Nat’s support plummets in yet another poll
Little wonder Fairfax Media are struggling financially and virtually giving their publications away to attract subscribers.
Consistently failing to provide their readers with the news – if the news is damaging to their friends in the National Party – means that Fairfax Media’s credibility as a news provider is poor, and declining.
While less partisan news media jumped immediately on the third poll in a month showing National’s support crumbling, Fairfax avoided the story, as they have done with other polls that are unfavourable to their mates on the Right.
While this highly newsworthy story led the political news on TV last night, as well as on the New Zealand Herald website and Radio New Zealand, Fairfax once again applied the eerie Orwellian denial they have used in the past when a news item doesn’t suit their political agenda.
Predictably, when stuff.co.nz finally got around to mentioning the poll just before 9am today – some 15 hours after their rivals – it was only to provide readers with the National Party’s spin on the results, with a piece heavily dominated by John Key’s response.
As usual, the Opposition were completely sidelined from Fairfax’s story, and more importantly, the major implications of the latest poll – that Labour and the Greens could form a centre-Left government with a combination of support partners – were completely avoided. This angle is so obvious to any real journalist, that Fairfax again show their desire to provide propaganda over news, by avoiding it all together. As I noted here three weeks ago, after they avoided reporting on another negative poll for National, this illustrates exactly why such powerful, biased media corporations are a very real danger to our democracy. By stifling the debate, controlling the message, and starving the Opposition of comment, media organisations like Fairfax can and do have a frightening influence on our freedom.
Remember how their brainfart polls told readers over and over how the National Party were going to romp back into the Beehive last year? In detailed analysis of the reasons why New Zealanders didn’t vote, it was found that “a large proportion of non-voters cited the polls predicting the National Party’s victory, and decided the election was a foregone conclusion. The percentage of non-voters who said this was a factor was far higher in 2011 than in 2008″, according to The New Zealand Herald.
Critics at the time – myself included – noted the flawed methodology of these polls, and suggested that they were designed more to influence rather than inform voters. The resulting election turnout was the lowest in 120 years, with the supposably invincible National Party pushed much closer than the polls had suggested. Funny that, when their chums in the National Party are riding high in the polls, stuff.co.nz and the Dom Post can’t find a font big enough, but when the news is bad…well, it just ain’t news. Orwellian, Fairfaxian, call that what you will
Following a week where their political editor was heavily criticised for providing the Prime Minister with a series of glowing PR pieces as she escorted him around Europe, and where the most damaging elements of a number of issues were avoided, this is not a good look for Fairfax. Last week, they effectively ran the spin for John Key on the class size backdown, painting Key as “a leader who listens”, complete with a leading survey. They neglected to mention that the “listening leader” is ignoring New Zealanders over asset sales, and dodged figures picked up by other media showing that power prices would rise significantly once the assets were privatised. As if all of this isn’t damning enough for Fairfax’s credibility, another survey showed that 50% of stuff respondents favoured the Nazi solution of eugenics to tackle the problem of breeding “ferals”; is this a clear sign of Rightwing propaganda in action?
Had enough of this international corporation providing propaganda disguised as news? Please share this blog, join us on facebook http://www.facebook.com/#!/groups/fearfacts/, and tell your friends to boycott everything that this National Party spin corporation publish. Only a strong public backlash will make Fairfax Media take notice, so let’s bloody have one!